A Money Coach in Canada

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Thank You, Aizik Ebert. If you haven’t privately offered up a blessing on this Toronto man, you should.

He’s filed a class action lawsuit against Cadbury and hershey, snickers and nestle

According to the National Post he is alleging senior execs of these companies conspired to “to fix, enhance and maintain the price of chocolate products in Canada”.

Mr. Ebert is representing all of us who purchased our chocolate fix from these companies in the past four years.

All the more power to him – I hope we get paid out in cocoa, personally.


Econ 101 Lesson of the Day: Canada has a Competition Act. “Crimes include conspiracy, bid-rigging, discriminatory and predatory pricing, price maintenance, misleading advertising and deceptive marketing practices. These offences are prosecuted before criminal courts that may impose fines, order imprisonment, issue prohibition orders and interim injunctions, or any combination of these remedies.”

About the Author

Imagine if Canadians were known for being all over their money. Engaged. Proactive. Getting out of debt. Savvy. Saving. Generous. Nancy wants to help. Nancy started her own journey with money over 15 years ago, and formed her company “Your Money by Design” in 2004 to help others along the same path. It’s not the usual financial advising/investment stuff. It’s about taking control of day-to-day finances –managing monthly cashflow effectively, spending appropriately, getting out of debt, saving. If you're ready to take control over your finances, pop by her business site, YourMoneybyDesign.com


  1. Traciatim

    Come one, please. There are far better things to be fighting for than over price fixing on a one dollar hunk of sugar and fat.

    According to the competition act quote above “Crimes include conspiracy, bid-rigging, discriminatory and predatory pricing, price maintenance, misleading advertising and deceptive marketing practices.” that would mean that pretty much every single ad that you see (since they pretty much all use misleading and deceptive practices) should be fined and/or their creators imprisoned. There are very few ads that don’t stretch the truth or have fine print all over them. Though not technically lying, I think that’s deceptive.


    Feb 19, 2008
  2. Traciatim – fie on you for “hunk of sugar and fat”! Off my blog! Off my blog! (kidding of course)
    Re: adverts mostly deceiving us — I’d go further and say we’ve deceived ourselves on masse by believing consumption = the good life. But meantime, while I agree there’s lots of deception that don’t land marketing exec’s in jail, I’m still glad the possibility exists, aren’t you (and marketers – I don’t mean the vast majority of you! Just the ones that … that … claim they know the Secret for example?)


    Feb 20, 2008
  3. Imo, the price of *most* chocolate isn’t too bad (unless you’re going for several hits a week). What gets me is that I bought two tiny chocolates from one of the higher-quality chocolatiers in Canada, and I paid as much as I would have for two good-sized bars in any convenience store. More even than at any of this chocolatier’s competitors. It was the first time I had bought individual chocolates from this company, so, lesson learned.


    Feb 21, 2008
  4. Oh Chris. Chris. I’m so glad you dropped by, and so crushed to discover that even with the first two letters of your name in common, you could mention “two tiny chocolates” from a true chocolatier, and that trivial nonsense you can buy at any common corner store, in the same comment box. It pains me, and true chocolate lovers everywhere. (but you probably have a life. I don’t. Chocolate matters to me. Deeply.) Come back after you’ve done a taste test between something that’s 70% cocoa, and a bite of a – what’s it called? – Kit-krap?


    Feb 21, 2008

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